AI systems and operations for service businesses
AI can build it. I make sure it's the right thing, and that it keeps working.
I find where AI agents can take real work off your team, connect them to the website, inbox, and booking systems you already use, and keep a person in charge of every decision that matters.
USD 1,500 fixed · 10 business days · credited in full if you build with me within 60 days
- 10+ years running production software
- WordPress support products, multi-venue memberships, governed AI publishing
- Based in the Philippines (UTC+8), overlapping Australian and US business hours
Agent activity
Front desk agent · today
Drafted a reply to a guest asking about late check-in
Needs approvalUpdated tonight's dinner menu on the website
Approved by Ana · 6:12 pmAnswered “Is there parking on site?”
Sent automatically · approved categoryMoved a Saturday booking to Sunday
Needs approval
01Why not just use AI?
AI tools are brilliant. They are not accountable.
Code, copy, and prototypes are cheap now. The expensive part is knowing what your business should automate, connecting it to systems that already work, and standing behind the result when a customer is waiting.
AI tools on their own
Working with me
- Answers the question you asked
- Asks the question you missed, before anything is built
- Has no context about your business
- Learns your operations, customers, and constraints first
- Builds whatever you describe
- Decides what is worth building, and what to leave alone
- Suggests generic workflows
- Designs approvals, logs, and undo around your actual team
- Stops when the demo works
- Stays through rollout, staff training, and the busy season
- Cannot be held accountable
- Owns the result, with response times and a monthly report
02How I work
Four promises no AI tool can make you.
They are written into every engagement and published as the Agent Rules, so you can hold me to them.
- 01
A person approves what matters
Agents draft. Someone on your team approves anything customer-facing or irreversible.
- 02
Every action is logged
A plain-language record of what each agent did, when, and why, that an owner can read.
- 03
Everything can be undone
Changes go through previews and versions, so there is always a way back.
- 04
I answer for it
A monthly report, agreed response times, and one person to call when something is wrong.
03The path
Start small, prove value, then keep it running.
Every step has a fixed scope and a published price. Stop after any step and keep what was delivered.
- Step 110 business days
AI Operations Audit
I learn how your business runs and rank where agents can help, with the risks of each.
USD 1,500
Credited in full if you build with me within 60 days
What you get - Step 2About 4 weeks
First agent workflow
One high-value workflow built on your systems, with approvals, logs, and undo from day one.
From USD 6,000
Fixed price, quoted after the audit
What you get - Step 3Monthly
AI Operations Care
I monitor, tune, and extend the agents, and report what they did in plain language.
From USD 1,500 / month
Month to month
What you get
Not sure yet? Book a 90-minute strategy call for USD 250, credited against the audit.
04Proof
Decisions that held up in production.
Each case study starts with what was at stake for the business and the one decision that shaped the work.
Hospitality and venues
An agent-operated website for a dive resort
Dive resort (client name withheld)
The decision
Let AI agents read the site and propose changes, but make every change a preview that a person approves in the CMS before it goes live.
Publishing
Governed AI publishing for this website
johazores.com (own platform)
The decision
AI agents can research, draft, and prepare articles through MCP, but only a person can approve and publish them.
Support software
Product engineering for a WordPress support platform
Heroic Inbox and HeroThemes
The decision
Let AI draft support replies, but keep a person approving every reply before it reaches a customer.
Memberships and data products
Modernizing a membership and property-insights platform
Hotspotting
The decision
Keep the working WordPress store and subscriptions, and put a modern Next.js member portal in front of them instead of rebuilding everything.
05Who it is for
Service businesses with real customers waiting.
If your team answers the same questions every day, updates a website by hand, or juggles bookings across tools, there is work an agent can take on safely.
Deepest experience
Hospitality and venues
Resorts, dive centres, restaurants, and multi-venue operators: guest questions, menus, schedules, and bookings.
Support teams
Shared inboxes where AI drafts replies from your own knowledge and people approve them.
Memberships and subscriptions
Member portals, renewals, and access rules that cannot break while you modernize.
WordPress businesses
Sites and plugins your team already knows, made safe for AI agents to update.
Why not just use ChatGPT or another AI tool ourselves?
Do, for writing and research. What those tools cannot do on their own is act safely inside your systems: decide which actions need approval, keep a record of every change, undo mistakes, and answer for the result. That part is what I design, build, and own.
What if an agent says something wrong to a customer?
Customer-facing messages are drafted by the agent and approved by a person on your team before they are sent. A category is automated only when you decide it is safe, and every message stays in the log.
Do we need new software?
Usually not. I connect agents to the systems you already run, such as WordPress, your inbox, or your booking platform, wherever they can be reached safely. The audit tells you if anything needs to change.
Who owns the code, data, and accounts?
You do. Everything runs in accounts you control, and my access can be revoked at any time. The connections use MCP, an open standard, so you are not locked to one AI provider.
What happens if we stop the monthly plan?
AI Operations Care is month to month. If you stop, you keep the workflows, configuration, logs, and documentation, and I hand over everything your team or another engineer needs.
Do you only work with hospitality businesses?
No. Hospitality and venues are where I have the deepest operating experience, but the same approach fits any service business with repeated questions, frequent content updates, bookings, or support work.
Find out where AI can take work off your team.
In ten business days you will know which workflows to automate first, what they will save, what they risk, and exactly what the first one costs.
Newsletter
Field Notes
Practical lessons on running a business with AI agents, from real client work. No more than twice a month.